Q&A: How important are accounting/finance skills for marketing managers?
Question by : How important are accounting/finance skills for marketing managers?
I am currently studying a Marketing major at university. I’ve been reading and hearing lately that skills in accounting and finance are crucial for senior positions in marketing, for things such as customer profitability. How important are such skills for a job in marketing, and is it possible to get by with minimal/basic knowledge of finance etc? Willing to hear from people currently in the marketing profession please.
Best answer:
Answer by Irfan Halimi
Accounting is a very important subject. I believe that it is possible to get by with basic accounting knowledge for a certain period of time, but the lack of accounting knowledge will eventually catch up to you.
And I am not surprised by what you read. Accounting is very crucial for any business related position.
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